Based in Switzerland and with an international projection, BLONE is specialized in the manufacture and distribution of luxury perfumes. We attach great importance to the security and privacy of your personal data. We treat your personal data in accordance with the data protection laws in force in your country, in particular respecting the principles of legality, fairness and transparency, purpose limitation, data minimization, accuracy, limited storage, completeness, availability and confidentiality, in accordance with the Swiss Federal Data Protection Act (DPA) and the General European Data Protection Regulation (GDPR).
This Data Privacy Policy applies to the personal data we collect in connection with our products and services when you visit our website and points of sale or when you contact our Customer Service or during our events.
This Data Privacy Policy describes the categories of personal data we collect about you, how we may use it, the persons with whom we may share it and how you can exercise your rights in relation to the processing of this information, as well as your rights regarding the use we make of it. It also describes the measures we take to protect the security of personal data, how long we keep it and how you can contact us.
We recommend that you read this Data Privacy Policy carefully, as it contains important information about your personal data. If you have any questions, you can contact us using the information below in the “Contact Us” section.
We may collect personal data directly from you (e.g. when you purchase a product in a point of sale) or indirectly (e.g. from your electronic devices that interact with our website).
We process the personal data you provide us with when you register/create a customer account on our websites, during the order and purchase process, when you use the contact form or other form(s) on our websites, when you visit one of our shops or spas, when you subscribe to our Newsletter or when you use our digital platforms :
• First name and surname
• Email address
• Date of birth
• Sex
• Phone number
• Postal address
• Credit card payment information when making a purchase on our site
• Your PayPal account email address if you have used this service when making a purchase on our site.
• Where required by law, a tax identifier/identity document number, in order to comply with the legal requirements for invoicing in the European Union
We also collect information about your visits to our websites, traffic data, location data, web logs, your IP address through cookies placed on your device. Some cookies are necessary for the proper functioning of our Digital Platforms and others are used for analytical purposes that help provide you with more personalized services and a better digital experience.
We may use the personal data we collect to :
• Optimize certain features or displays of our websites;
• Improve your browsing experience on our media;
• Enable the sale of products offered at points of sale;
• Communicate with you and manage our relationship with you;
• Propose contests and loyalty programs;
• Carry out audience analysis or statistics;
• Send you the BLONE Newsletter, if you decide to receive it;
• Verify your identity and protect you against fraud and other illegal activities, unauthorized transactions, claims and other liabilities, and manage your data risk exposure;
• Maintain and improve the quality and security of our products and services;
• Comply with our legal and regulatory obligations;
• To offer you the information or products that best suit you and that may be of interest to you. This is only if you have previously consented to receive such information from us.
• Management of your skin diagnostic data and results to personalize our campaigns and improve your experience.
• Optimizing your customer experience by monitoring the quality of our offers and services.
We collect and use your personal data on one or more of the following legal bases:
• Your consent;
• A contractual relationship that we would have with you;
• Our legitimate business interests; or
• Fulfilment of our legal obligations.
We do not sell or disclose your personal data, except as described here or at the time of collection.
• We may share personal data within BLONE, or with third parties, in particular our authorized subcontractors, a list of whom is kept up to date, under the terms of this Data Privacy Policy;
• We may disclose personal information about you
• if we are required or permitted to do so by law or applicable legal process (court order or subpoena)
• or to the judicial authorities or other representatives of the authorities in order to comply with a legitimate legal request,
• or as part of an investigation into alleged fraud or illegal activity
• if there is a justifiable reason, such as an overriding private or public interest, or
• or in all other cases, with your permission.
Your personal data are stored in databases linked to our websites or to our management tools, hosted by our service providers, on servers. These servers are secure and are under the confidentiality charters of our service providers and respect the laws and regulations on the protection of personal data.
BLONE operates worldwide. In this context, we may transfer your personal data abroad, even to countries that do not offer a level of protection equivalent to that of your country of residence. Prior to such transfers, we will apply appropriate measures to protect your personal data. We may also transfer personal data with your explicit consent and in certain cases where permitted by applicable law.
• The authorised personnel of BLONE who process the orders placed on our websites, the members of the technical teams who ensure the maintenance and proper functioning of the websites, the customer relations personnel who process the contact requests sent from our contact forms.
• Possible service providers that may be involved in our websites, or a request from BLONE.
• Our authorized subcontractors, solely in compliance with the purpose and aims communicates at the time of collection or explained in this Data Privacy Policy.
We ensure that our staff and our service providers can act in accordance with applicable laws on the protection of personal data and that they pay particular attention to the confidentiality and security of such data.
All persons and employees who may have access to your personal data have ratified a confidentiality charter.
To the extent permitted by applicable law, we will keep the personal data we obtain about you for as long as
• is necessary for the purposes for which they have been obtained, in accordance with the provisions of this Privacy Policy, or
• we have another legal basis, indicated in this Privacy Policy, to maintain such data beyond the period during which it is necessary to achieve the initial purpose of obtaining the personal data.
You can exercise your right to have your personal data deleted at any time, see the sections “What are your rights” and “Contact us”.
To the extent permitted by law in your country, you may
• access, modify, update and correct the personal data we hold about you through your Customer Account Board or by contacting us through the contact information below.
• ask us to remove or restrict your personal information through our online contact form or by contacting us via the contact information below; or
• exercise your right to data retention by the same means. Where permitted by law, you may at any time withdraw your consent to the processing of your personal data for legitimate reasons related to your particular circumstances, and we will apply your preferences where appropriate. To request the exercise of these rights, please contact us at the address given in the last section of this document.
• With respect to the Newsletter, you may choose not to receive it any longer by withdrawing your consent on the Dashboard of your customer account. If you do not have one, a link to unsubscribe is available on the Newsletter. If you continue to receive the newsletter despite your wish not to receive it any more, please contact us.
To protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. You may be able to file a complaint with the Federal Commissioner for Data Protection and Transparency in Switzerland if you are not satisfied with our response.
Our website uses a variety of appropriate technical security measures, communication protocols and organisational measures. Authentication tools are encrypted to ensure the security of your personal data.
We have implemented procedural, technical and physical safeguards in accordance with legal requirements and the state of the art at every stage of the processing of personal data. These measures are designed to protect against the destruction, loss, alteration, unauthorized access, use or disclosure of the personal information you provide to us.
We regularly make automated backups of our databases.
We draw your attention to the need to maintain the confidentiality of the password you established when you registered on one of our websites, which allows you to access certain parts of the site. The protection and confidentiality of your personal data depends on this.
This Data Privacy Policy may be updated without prior notice in order to adapt our practices to the legal requirements of data protection or in case of changes in our business activity. We will indicate at the top of this Data Privacy Policy the date it was last updated.
If you have any questions or comments about this Data Privacy Policy, or if you wish to exercise your rights regarding your personal data, please contact us at : …
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